April 2013

Marketing the Disease, Selling the Medication

From the category Five Minute Articles For Your Consideration

The big business of drug revenue is constantly being fed by new and inventive ways of creating markets for drugs to affect.  This inventive marketing strategy was developed by SmithKline (today known as GlaxoSmithKline), a British pharmaceutical company, to market their depression drug Paxil in 1991.  It has since been adopted by many other pharmaceutical companies, including Pfizer in marketing Viagra, and Merck in marketing Zostavax, their drug for Shingles.  It’s a very effective strategy, contributing to over 4 billion total prescriptions being written in 2012 and drug spending topping $320 billion. Continue Reading